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Evaluation warehouse site for distribution purposes

November 13, 2018 6345 Views


Ideal Standard is the world’s largest manufacturer of bath & kitchen products. The range of products include: faucets, fixtures, whirlpools, accessories, showers and sinks. Brands include  American Standard JADO, Borma, Armitage Shanks, Ceramica Dolomite, Porcher and Ideal Standard.


As part of a restructuring effort of its European supply chain, a study was needed to investigate alternatives for a currently unused manufacturing and distribution location in Neuss, Germany.


Groenewout conducted extensive site visits and formulated the logistics requirements together with Ideal Standard.

A feasibility study was performed that investigates the transformation of the site into a distribution center through renovation or demolition of all current facilities and construction of a completely new DC.

Based on evaluation of both alternatives, Groenewout provided recommendation.


  • Realistic cost estimates for both brownfield renovation & greenfield construction