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    Why Multilayered Distribution works best in Europe

    January 09, 2009 5505 Views

    This presentation was given at the Annaul CSCMP Conference in Chicago (USA) in 2009.

    Consumers in each country have distinct cultural requirements and tastes in products. A centralized approach to European distribution can create economies of scale, but it’s not ideally suited for handling varying national demands for inventory
    and customer service. One solution: A multi-layered distribution centre supported by regional facilities in select countries.

    1. Europe, a complicated concept
    2. Changing European distribution models
    3. Advises on how to succeed in Europe

    For questions, please contact Alain Beerens.

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